New Delhi: The Indian Premier League (IPL) launched the anthem for the 2018 version, beginning April 7, with defending champions Mumbai Indians taking over Chennai Super Kings.In a primary, the BCCI and Star India have collaborated to create anthem for the marketing campaign this 12 months which places highlight on what the IPL stands for — pitting the very best in T20 cricket in opposition to one another. And aptly, they’ve named the anthem “Best vs Best”.
The lyrics, music and the video of “Best vs Best” embody the spirit of IPL — the match which brings collectively the very best within the recreation, the place finest of worldwide expertise showcase their prowess.
The anthem has been launched in 5 languages — Hindi, Tamil, Bengali, Kannada and Telugu — throughout all platforms (TV, radio, and digital).
A gifted ensemble of artists labored on the anthem — South African filmmaker Dan Mace, music director Raajeev V. Bhalla and vocalist Siddhart Basrur, who sung the anthem in 5 totally different languages.
“The very essence of IPL is an exciting, action-packed celebration of cricket the place the very best of expertise tackle one another in one of the gruelling cricket tournaments on the planet. It is a improbable celebration of each the sport and its tens of millions of followers internationally.
“The Best vs Best marketing campaign endeavours to showcase the top of cricket that this match is related to,” mentioned Sanjay Gupta, Managing Director, Star India.
BCCI CEO Rahul Johri on his half mentioned: “Given that we at the moment are able to embark on the following chapter for the Indian Premier League with the beginning of the 11th version, the BCCI, in collaboration with Star India, has labored on co-creating a big multi-media marketing campaign focussing on the ‘Best vs Best’.”
“We hope this marketing campaign spurs the non-cricket viewing public to interact extra deeply with the IPL 2018 like by no means earlier than,” he added.
First Published: March 13, 2018, eight:53 AM IST