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bwin launches online and offline AC Milan activation campaign

Consumers can win a day as knowledgeable AC Milan participant on the Milanello

Vienna, 01 March, 2010 – bwin is launching an in depth online and offline activation campaign which can supply its customers the chance to expertise a day within the lifetime of an AC Milan participant. The activation campaign consists of two phases, starting with a viral video the place customers will expertise the particular moments earlier than and throughout an official UEFA Champions League sport. By offering their identify and importing an image, the person actually turns into a part of the AC Milan crew and seems in numerous places and conditions, such because the locker room and the crew line-up proper earlier than the sport. The viral video closes with the person scoring the decisive aim and the digital camera zooming in on their face. Their identify additionally options on the again of their jersey.

The second section of the activation campaign consists of a dwell occasion on the AC Milan Training Center in Milanello the place the twenty-two winners from the primary section, who’ve certified by means of a novel AC Milan promotion at bwin, will expertise a day within the lifetime of knowledgeable soccer participant. The members will probably be offered at a press convention which can embrace an official welcome and the normal jersey handover. Furthermore, they are going to be pushed to the coaching middle within the official AC Milan bus and be kitted out like a brand new AC Milan summer time signing. In addition, the winners will probably be greeted by AC Milan stars reminiscent of Ronaldinho and Gattusoand then get pleasure from a coaching session with the Serie A squad.

bwin turned official sponsor of AC Milan in 2006. Within its sponsorship interval, the membership has received three worldwide titles together with the UEFA Champions LeagueTM, the UEFA SupercupTM and the FIFA Club World CupTM.


About bwin
The bwin Group has over 20 million registered clients in additional than 25 core markets and operates numerous platforms providing sports activities betting, poker, on line casino video games, fortune and ability video games in addition to audio and video streams of prime sporting occasions such because the German soccer Bundesliga. The mother or father firm bwin Interactive Entertainment AG (“bwin”) is listed within the blue chip ATX index on the Vienna Stock Exchange and offers its subsidiaries and related corporations with numerous companies reminiscent of software program growth, advertising and marketing, communication, human sources and finance. The operational enterprise of the bwin Group is performed by subsidiaries and related corporations primarily based on licenses (e.g. in Germany, Italy or Gibraltar). Further details about the Company will be discovered on its investor relations web site at http://www.bwin.org/. (ID code BWIN, Reuters ID code BWIN.VI)

About Zeeshan Iqbal Soomro

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