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Could Xiaomi’s Mi TV 4 shake up the TV space in India?

The Xiaomi Mi TV 4 simply launched in India and it’s completed it with unimaginable panache. 

Xiaomi’s televisions have been nicely acquired in China for fairly some time now and ever since Xiaomi introduced its telephones to India, the public has been urging for them to launch their TV as nicely. Seems that Xiaomi was listening. 

The Mi TV 4 was launched in China early 2017 faired rather well in the market. There, it got here out in 4 variants, however in India they’ve solely launched the 55-inch model.

The distinctive promoting level (USP) for this specific TV is its paper-thin profile that places the iPhone X to disgrace. It even gained the Red Dot Award for this specific characteristic. At 4.99mm, it nonetheless manages to offer respectable image high quality, although not the greatest. 

Although at the worth of Rs 39,999 for a 55-inch display screen, it’s hardly some extent of competition. The border-less body and all glass show, lets the display screen make an affect that you simply gained’t quickly overlook.

Who must be frightened?

LG, Sony and Panasonic are the premium sellers of good televisions. Panasonic’s 55-inch providing is priced at round Rs 75,00zero, the place as Sony and LG have 4K TV’s go for over a lakh rupees. Even Samsung’s 4K Smart TV MU6470 prices round Rs 1.5 lakh.

Brands that had been already in the marketplace for the finances client, comparable to TCL, Micromax and Kodak, also needs to be frightened about how Xiaomi’s worth undercuts their choices. 

The content material that’s on Xiaomi’s customized Android Marshmallow interface referred to as ‘PatchWall’ are restricted however it’s not like different manufacturers have a lot happening both. Sure, all the TVs have YouTube however apart from that the choices are slender. For occasion, TCL solely has MEMC, GoLive and Smart TV. At least Xiaomi has 12 content material companions. 

The premium choices from Panasonic and Sony have Android TV that permits you to entry the plethora of functions accessible on the Google Play Store however then once more, is that price paying twice the worth?

The most blatant absentees are Netflix, Prime Video and Hotstar whereas Hungama, Voot, Viu and Sony Liv are already current. This makes the content material high quality sub-prime. However, Xiaomi has already introduced plans of partnering up with Hotstar and Prime Video to make it possible for’s now not the case.

Despite this, the challenge stays that the content material itself just isn’t 4K which means that your viewing expertise is partially sabotaged. Even whereas claiming to have over 5,00,00zero hours of content material paired with Dolby Atmos encompass sound, with out YouTube, Prime or Netflix as choices, the televisions 4K capabilities stay underutilised. 

Drive televisions into a brand new age 

The Mi TV 4 helps each distinguished set-top field in India comparable to Tata Sky and Dish TV and even native gamers like Hathway and Siti Cable. More than the connectivity, what’s distinctive is how Xiaomi manages to do that. 

The channel will get built-in into the consumer interface primarily based in your viewing patterns in addition to trending patterns, in order that they’re part of your stay stream while you’re linked to the web. 

4K, even HDR, haven’t been absolutely embraced by the common public. The dearth of content material has been a velocity bump. But, with a worth distinction so massive, regardless of missing in perfection, Xiaomi is actually bringing it to the plenty. 

Will this be sufficient to shake up the finances tv competitors? Are we going to see 4K customers rework from a distinct segment to mainstream? Time will inform.

About Zeeshan Iqbal Soomro

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